We've been introspecting somewhat over the past few weeks as to our identity; what it is that makes Atheon Analytics... Atheon Analytics. A clear definition is emerging, but it has taken all of us a little time to understand the impact of a clear identity.

Whilst musing on this, and catching up on Stephen Few's excellent blog at Perceptual Edge, I came across an article referring to a video by Bret Victor. It focuses on Bret's principle that "... creators need an immediate connection to what they're creating." - a concept that resonates strongly with we data pioneers.

The result, is an impassioned  plea to live one's life with a sense of purpose, identity and principle. I hope you find it inspiring too.

AuthorGuy Cuthbert