Erasing The Battle Lines With Visual AnalyticsWith upwards of 30% of retail turnover now coming from promotions, it is becoming essential to ascertain the most appropriate promotions metric for each product category or customer demographic. Brands and retailers need to work together to maximise opportunities, minimise promotional spend and meet evolving customer demands for value. Yet the reality is very different: far too often one partner is using its business intelligence weight to dominate the relationship, enforce performance measures or demand certain discount activity...

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AuthorGuy Cuthbert