Big Data: The Right Data Wins  - Amid all the frenzy to define Big Data and predict its future, there’s a lot of discussion about whether it matters, how much it matters, and what marketers can do to make the most of it. Factual’s Gil Elbaz said, “Whoever has the most data will win,” but we think it’s one step beyond that: “Whoever has the right data will win.” From our championing of the growth hacker to our adherence to the fact that marketing metrics matter, our position is clear: meaningful data is necessary...

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AuthorGuy Cuthbert