Nestle Purina goes live with SKUview data visualisation tool from atheon analytics
Nestlé Purina Pet Care has gone live with a the data visualisation tool, SKUview, from Atheon Analytics to obtain immediate insight into trends around product sales performance, give visibility of distribution pipelines and drive overall business performance.
Visualising daily retailer supplier data
Bradley Moore, Sales Director, Nestle Purina Pet Care, comments, “SKUview removes the need to extract data separately and rehash it into an Excel format in order to get any degree of analysis from it. It is visualised, near real-time data that can be used immediately. In terms of how it benefits our organisation, I will be staggered if it doesn’t help us drive business performance – it alerts us to issues such as products not selling as they should be, or any distribution challenges that may cost us money. We can act quickly and keep generating revenue with SKUview so there is certainly a return on investment to be had.”
Available for free
Available as a Freemium offering which can be fully implemented and live within a few hours, SKUview offers valuable daily insight into what is happening in the supply chain. SKUview Premium then takes this one step further in presenting longer term trend data, which also enables exploration of the reason behind any patterns, and allows the supplier to take proactive action where needed.
Credibility and capability
Bradley Moore concludes, “Atheon has credibility and capability in this market – they understand the IT environment very well and are doing some leading work around the visualisation of big data that helps organisations like us to deal with large datasets and get actionable insight. What makes them uniquely credible is that they have IT experts and analysts within the business but also ex-retailers who know where companies like ours stand and what we need to see from the data. It is the application of these two combinations that makes their proposition most relevant.”
Register for the free edition of SKUview today and start reaping the benefits of becoming an insight-driven business.
Edit: SKUview was re-branded as SKUtrak® in August 2015, www.skutrak.com