Atheon Analytics announces the appointment of Chris Needham as Product Manager. He will be leading the ongoing development of Atheon’s award-winning SKUtrak® tool, adding his considerable experience to the Atheon team.


Needham has over 15 years of FMCG supply chain management experience, previously working for both suppliers and data providers. He is an expert in optimising supply chain, category, and commercial performance. His understanding of the issues and opportunities facing suppliers enables him to see the benefits of using retailer data efficiently.

“I’m joining Atheon as I believe that they are best placed to help suppliers grow with their combination of retail experience and the SKUtrak visual analytics tool,” Needham says. “I believe I can help existing clients grow their business and bring on board new developments to help new clients truly understand and develop their relationships with retailers.”

Ian Hall, Atheon’s Commercial Director, comments: “SKUtrak is growing rapidly as more and more suppliers realise the value of being a data-driven business. Adding Chris to the team is a key part of making sure we have the retail experience we need to develop SKUtrak even further.”