Atheon has unveiled the new look and name for their award-winning grocery retail analysis tool. As a part of a series of major upgrades to the tool, the team decided that a new name would better reflect the enhanced functionality offered to suppliers.

The new branding retains the same feel as the original "SKUview" logo, but reflects the clarity of the updated interface. This is not the end of the upgrades to SKUtrak, however. The team have several significant updates scheduled for the near future.

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AuthorRebecca Zeitlin