Atheon is proud to announce the immediate availability of the Morrisons channel for SKUtrak®, its award-winning grocery retail analytics service.
Since it was launched in March 2014, success of the original Sainsbury’s channel has established SKUtrak® as the UK’s leading grocery flow-of-goods tracker with more than 400 UK FMCG customers. During this time Atheon has developed, improved, and enhanced SKUtrak functionality to meet the needs of those customers and set the product direction for further retailer channels.
The new channel is available for all Morrisons’ suppliers who subscribe to Morrisons’ Supplier Database (commonly known as MSD). Like all SKUtrak channels, it’s available in both Free and Premium editions. The Free editions collect data automatically every day and display it in an interactive, visual dashboard. The Premium editions of SKUtrak add root-cause analysis, promotional tracking, and range planning tools; following a single SKU through multiple types of analysis with ease, from one end of the supply chain to the other.
If you supply Sainsbury’s or Morrisons’ supermarkets then register today for the Free editions at www.skutrak.com, or contact us to receive news and updates on SKUtrak.