Atheon Analytics appoints Neo PR


Atheon Analytics appoints Neo Pr to support its accelerated growth plans.

September 2018: Atheon Analytics, provider of visual analytics products and services to UK’s leading grocery retailers and suppliers, has appointed B2B retail technology PR specialist Neo PR, to drive brand awareness and enhance its thought leadership position in the UK grocery retail supply chain. Neo PR’s appointment comes off the back of Atheon’s successful completion of the first stage of a £5 million investment from international private equity investor, EmergeVest, to accelerate its rapid growth plans applying leading edge technology to its SaaS visual analytics portfolio for the UK grocery supply chain.

Atheon blends world-class visual analytics expertise with decades of real-world retail experience within their leadership team. Since 2014 Atheon has applied this approach to the grocery retail supply chain, creating a daily, item-level model of the flow-of-goods and engaging consumer goods suppliers through its SKUtrak® SaaS suite. SKUtrak provides over 750 suppliers to the ‘GSCOP 10’ supermarkets with the tools to investigate, understand and react to their flow-of-goods to improve availability, reduce waste and serve shoppers and consumers with the best possible products and service.

Guy Cuthbert, Chief Executive Officer, Atheon Analytics, says: “A key aspect of our growth plans is to raise awareness amongst the UK grocery retail market of the importance of ‘flow-of-goods’ data in reducing wastage, increasing availability and mitigating lost sales. We recognised the need for a PR partner with proven capabilities in this sector, who understood the issues, the technology, and could help us create a strong pipeline of content that will resonate with the media in this sector.

“The focus on continuous thought leadership that underpins Neo PR’s approach is something that particularly resonates with us, along with their track record of expertise within the retail supply chain market. This capability, combined with their results-driven attitude means that together we will be able to hit the ground running, which is important in achieving quick returns from the investment.”

Ashley Carr, Managing Director, Neo PR, adds: “We are excited to work with such an innovative and interesting company that isn’t scared to challenge the status quo of the retail supply chain. Atheon has a clear mission to change the way in which retailers and suppliers harness the power of their supply chain data, and we are pleased to work with them to help achieve this through a considered campaign of thought leadership and compelling comment on the issues at hand.”

About Atheon Analytics:

Atheon Analytics, formed in 2005, provides award-winning visual analytics insight, tools and education to the grocery retail and consumer goods sectors. Its SKUtrak service is the UK’s leading grocery Flow-of-Goods tracker for FMCG suppliers, with over 500 customers using SKUtrak to monitor sales, service and stock levels daily across the UK’s major grocers.

About Neo PR

Neo PR, based in Verney Junction, Buckinghamshire, is a business to business public and media relations agency specialising in the technology sector.

With over 25 years of experience in developing, managing and executing local, national and international PR campaigns, Neo PR was founded on the premise of creating high-quality, high-volume media coverage and working in close partnership with clients as an extension of their sales and marketing team.

Neo PR works with technology clients from a variety of different sectors, including healthcare and retailing, as well as IT. With a proven track record of creating effective campaigns which demonstrate a return on investment, Neo PR is a valuable asset to its client’s sales and marketing processes, delivering proven results within their industry.

Callum Harrison