Park Cakes maximise availability

Atheon’s SKUtrak data visualisation tool enables cake manufacturer to maximise key product availability and in-store performance and reduce site waste.

Park Cakes, the UK’s leading manufacturer of retailer-own brand cakes, has achieved key service level improvements; a reduction in site waste; and overall greater visibility of product provision through the use of a new data visualisation tool, SKUtrak, from Atheon Analytics, the provider of visual analytics solutions. 

Callum Harrison