Why Data Animators?

Data is often perceived as dry, remote, and impersonal - even when it relates to customers, citizens, or friends and family. In the information age, an ever-growing stream of data is stored as digital bits in shapeless clouds of computer storage, processed by a million algorithms which divine our preferences for movies, holidays, and foodstuffs. It's easy to feel that data has no direct relevance to any one of us and yet...

Someone had to decide what data to capture. Someone had to design and build its storage. Someone designed and coded the algorithms that operate upon it. Data is captured because someone decided that its capture could be useful...that the data might offer a digital approximation of our analogue human world; an increasingly accurate and detailed approximation of our organisations, transactions, and very human behaviours.

As Data Animators we aspire to bring data to life; transforming vast tables of numbers as recognisable patterns which both confirm our understanding of the familiar and surprise us with revelation of the counter-intuitive.

We believe that human visual perception offers everyone, not just the statistician or econometrician, the gift of insight. We strive to convert our unending stores of computer-managed digital data into rich, visual and intuitive information, capable of exploration by anyone with a curious mind, a willingness to learn, and an hour or two of committed thought.

This website seeks to impart some of what we have learned and act as a signpost to the true giants of our scientific art (or artful science), so that we all might understand our analogue world a little better through exploration of its digital reflection.