Information Age

By humanising data through visual formats brands and retailers can improve business operations, sales, margins and profits

Brands and retailers generate enormous amounts of data each day, ranging from sales information through to where products are in the supply chain, who is buying them, when and where.

Billions of rows of data are available on a daily basis to brands, but many struggle with the complexity of that data, especially during busy shopping seasons.

It is therefore necessary to make data accessible to all; from account managers, to supply chain planners through to the board.

Only by visualising data can accurate decisions that have an impact from the supply chain to the supermarket shelves be made.

Read the full story here.

Callum Harrison