Four steps to achieving successful demand forecasting
The Grocery Code Adjudicator states that suppliers to UK grocery retailers deserve to receive timely and accurate forecasts. Its GSCOP code of practice defines what is expected, and its latest annual report states that all regulated retailers achieved compliance.
Despite this, forecasting remains one of the top three issues suppliers face. The report highlights suppliers reporting poor forecasts from retailers, significant variations between forecasts and orders, and penalties for failing to meet service levels.
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