Atheon Analytics CEO, Guy Cuthbert, explains how new retail food portions and packaging materials can help reduce consumer waste.
According to a recent study from WRAP, approximately 60 per cent of household food waste arises from products that are not used in time. The study finds consumers need clearer information and innovation in packaging to help reduce this waste which is valued in the United Kingdom at £6.7 billion annually.
How, then, can retailers and suppliers introduce, test and measure the effectiveness of changes to packaging?
Innovations including split-packs, resealable packaging and sustainable alternatives to plastic may help to reduce waste but will not survive if sales are adversely affected.
Read more on: http://www.fmindustry.com/en/2019/perspectives/47457/