According to a recent study from WRAP, approximately 60% of household food waste arises from products ‘not used in time’. The study observes that consumers want clearer information and packaging innovations to help reduce this waste, valued at £6.7 billion.
How can retailers and suppliers introduce, test and measure the effectiveness of changes to packaging? Innovations such as split-packs, resealable packaging and sustainable alternatives to plastic may help to reduce waste but will not survive if sales are adversely affected.
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