Atheon Analytics purpose is to humanise data.
— Guy Cuthbert, Founder

Our executive team blends fifty years of practical retail, analytical, and supply chain expertise.


Guy Cuthbert
Founder, CEO & CTO

In 2005, Guy founded Atheon Analytics and has worked at the leading edge of UK visual analytics ever since, building Atheon into a recognised leader in the application of visual analytics to retail business challenges, using his background in computer science and software engineering.

As CEO Guy is accountable for Atheon’s business plan, vision, and values and direction. As CTO he is accountable for the development, direction and security of our technological capability.


Ian Hall

Ian joined Atheon in 2007, to develop the consulting and commercial arm of the business. His early career was shaped in a number of buying roles at Tesco. He has expertise in both retail and manufacturing, founded on his background in retail buying and a specialism in parallel import trade.

As COO Ian is accountable for the execution of the business plan.

Lauren Wright
Sales Director

Lauren joined Atheon in 2016, to lead business development and sales of SKUtrak. With a background in sales and field marketing, Lauren understands the need suppliers have to turn mass amounts of data into actionable insight. 

Lauren is accountable for delivering our sales targets and expanding our client base, through strategic sales pipeline management and client engagement.

We live our four values
-{ Innovative, Pragmatic, Supportive & Robust }-
to make Atheon Analytics a great place to work and learn.
— Atheon Analytics Executive Team