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The SKUtrak® product suite is the UK’s leading grocery flow-of-goods tracker for UK FMCG suppliers. SKUtrak provides a rich, visual, interactive analysis of trading performance to help consumer goods businesses build better, more valuable relationships with their retail customers.

The SKUtrak platform collects, stores and transforms millions of rows of data from UK grocery retailers into a daily, visual, interactive and consistent retail analytics service. SKUtrak helps FMCG suppliers tackle the £9bn lost-sales opportunity; when products are not available on the shelf for shoppers to buy. This helps to build better retailer relationships, as poor availability is recognised as the number one reason that shoppers switch stores; focusing effort here helps suppliers, retailers and shoppers alike.


SKUtrak Dashboard


FREE performance tracking of grocery retail KPIs.

SKUtrak Explorer

Premium Visual Analytics for account managers, customer service and demand planners.

SKUtrak means we have a single view
of our performance across our retailers.



Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad-hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. 

Atheon Analytics has been a Tableau Partner since 2012 and has developed a deep understanding of the practical use of Tableau for visual analytics and reporting.

Our consultant visual analysts use Tableau Desktop to explore client data, detecting patterns in business behaviour and identifying solutions to challenging and complex problems, deploying solutions to Tableau Server and Tableau Online where appropriate.

Our product team uses Tableau Server as the backbone of our suite of SKUtrak Premium products, providing fast, intuitive, compelling visual analytics for some of the world's most demanding consumer goods companies.


Tableau Desktop

Get results fast with intuitive visual analytics from Tableau Desktop. Connect to any data in just a few clicks. Leave chart builders behind - make discoveries with live visualizations and interactive dashboards. Tableau Desktop gives you results that matter with analytics that work the way you think.


Tableau Server

Give your business the freedom to explore data and discover opportunities in a trusted environment. Share insights and collaborate with data sources, interactive dashboards, and ad hoc analyses. Tableau Server is true enterprise-scale analytics your business will love, made easy to deploy, manage, and scale.

Atheon is a great partner to work with as we share a combined mission of helping retailers see and understand their data. Atheon has impressive expertise in both retail and Tableau.
— Jeff Huckaby, Global Retail and Consumer Goods Market Segment Director, Tableau

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