The SKUtrak® product suite is the UK’s leading grocery flow-of-goods tracker for UK FMCG suppliers. SKUtrak provides a rich, visual, interactive analysis of trading performance to help consumer goods businesses build better, more valuable relationships with their retail customers.
The SKUtrak platform collects, stores and transforms millions of rows of data from UK grocery retailers into a daily, visual, interactive and consistent retail analytics service. SKUtrak helps FMCG suppliers tackle the £9bn lost-sales opportunity; when products are not available on the shelf for shoppers to buy. This helps to build better retailer relationships, as poor availability is recognised as the number one reason that shoppers switch stores; focusing effort here helps suppliers, retailers and shoppers alike.