Humanising Data for Retailers

Why all retailers should provide their suppliers with free access to daily sales and supply chain data through SKUtrak

Retailers want well-informed suppliers, but only a few freely share their EPOS and supply chain data to enable this. Atheon are calling on all retailers to follow Co-op's example below of providing their suppliers with free daily insights through SKUtrak® the leading flow-of-goods service.

We are providing this information freely so that we can collaborate with suppliers to improve service levels, product availability and sales by reducing inefficiencies from our flow-of-goods.
— Lee Robertshaw, Head of Supply Chain, Co-op Food
 
 
 

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We are building a world-class convenience proposition by collaborating with our entire supplier base to maximise availability across our stores. SKUtrak offers a powerful suite of analytics - as used by best-in-class suppliers - for the collaboration necessary to achieve this.
— Lee Robertshaw, Head of Supply Chain, Co-op Food