Team Atheon.



Our executive team blends fifty years of practical retail, analytical, and supply chain expertise.



Guy Cuthbert
Founder, CEO & CTO

In 2005, Guy founded Atheon Analytics and has worked at the leading edge of UK visual analytics ever since, building Atheon into a recognised leader in the application of visual analytics to retail business challenges.

As CEO and CTO Guy is accountable for Atheon’s business plan, vision, and values and direction, and the development, direction and security of our technological capability.


Ian Hall

Ian joined Atheon in 2007, to develop the consulting and commercial arm of the business. His early career was shaped in a number of buying roles at Tesco. He has expertise in both retail and manufacturing, founded on his background in retail buying and a specialism in parallel import trade.

As CRO and CFO Ian is accountable for both the sales and profit of the business.

Lauren Wright
Sales Director

Lauren joined Atheon in 2016, to lead business development and sales of SKUtrak. With a background in sales and field marketing, Lauren understands the need suppliers have to turn mass amounts of data into actionable insight. 

Lauren is accountable for delivering our sales targets and expanding our client base, through strategic sales pipeline management and client engagement.

We live our four values { Innovative, Pragmatic, Supportive, Robust } to make Atheon Analytics a great place to work and learn.
— Atheon Analytics Executive Team

Our  Senior Team.


BD_Atheon_card 1_037.jpg

Ed Crawford
Product Manager

Ed joined Atheon in 2009 to build the team of developers responsible for the Grocer Gold award-winning SKUtrak® service. 

Ed is accountable for the design, evolution, delivery and support of SKUtrak to our customers, and to ensure they are adequately trained and supported.


Rose Ahearne
Head of Service Delivery

Rose joined Atheon in 2014 as a specialist in database technologies, initially SQL Server and now EXASOL; which she blogs about on

Rose is accountable for the operation of the SKUtrak platform, data sets and Atheon’s security policies and practices, so that we deliver a fully operational and secure service for clients.


Simon Bailey
® Client Manager

Simon joined Atheon in 2017 as SKUtrak Client Manager with responsibility for all SKUtrak Premium clients. With an extensive FMCG background from manufacturing to supply chain and sales, Simon understands the data and reporting needs of suppliers and how that relates to the retailers.

Simon is accountable for initial training and ongoing user support to ensure that our customers are getting the best out of their SKUtrak service.


Alex Paterson
Consulting Manager

Alex joined Atheon in 2016 as Consulting Manager; specialising in grocery insight and large scale Tableau deployments.

Alex is accountable for the consulting team, liaising, engaging and executing visual analytics projects with Atheon's clients.


Callum Harrison
Marketing Manager

Callum joined Atheon in 2012 to support the commercial team during the early years of what is now known as SKUtrak.

Callum is accountable for the marketing team's mission; bringing Atheon's products and services to the masses.

    The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. In sit amet felis malesuada, feugiat purus eget, varius mi. Vivamus sit amet semper lacus, in mollis libero. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vivamus a ante congue, porta nunc nec, hendrerit turpis.

Simon Runc
Lead Visual Analyst & Tableau Ambassador

Simon joined Atheon in 2014 as the Lead Visual Analyst and has gone on to develop exceptional Tableau skills, making him a global expert in the application of Tableau in the grocery retail sector.

He is a leading figure in the Tableau Community as one of only 14 worldwide recognised Ambassadors.




Atheon Analytics employs a growing team of Data Animators: computer scientists, data scientists and business analysts who combine to bring data to life through Visual Analytics. If you believe you can bring something extra to our mix, please get in touch with us directly.

We work with a retained recruitment partner for all PLANNED roles, so we don't take cold calls from recruitment agencies!

If you work for a recruitment agency, and have a prospective candidate for us to review, please email us at


Become a Data Animator

Join our team.